Research into a Potential Target Audience - Secondary Research

http://business.pearlanddean.com/films_guide_details/7589/blair-witch
https://yougov.co.uk/profileslite#/

Blair witch

This is the film details for Blair witch which hit cinemas a couple of months ago. This is near on exactly what we are expecting to get as the genre is a horror and has thriller elements involved. For horror, the gender gap between male and female is rather small with only of a  60% male audience. The most prominent class to go and see this movie is the lower middle class. This can show that the lower middle class like these sorts of films the most, and again can accommodate for this. All of these data sets shows that I need to put this under a lot of consideration when creating the finished product as it is close to my film idea. However, the demographics on the yougov website states that 40-54 year old males of the social grade C2DE would watch it instead. This does not fall in line with pearl and dean, but this could be because it took a sample of 65 people for the data - where as the pear and dean one had a much higher sample for it's data.

This is the film details for a film called split, which is Near the Horror genre as it is a thriller. the gender gap between male and female is slightly higher then Blair Witch - resting the male audience at 67%. This can be down to a multitude of factors - such as it only being a thriller. The most prominent class to go and see this movie is again the lower middle class. This can also show that the lower middle class like the thriller side to films the most, as Blair Witch also has thriller elements involved. These data sets shows that I need to put this under a fair amount of consideration when creating the finished product as it is somewhat close to my film idea. 

 This is the film details for a film called Patient Zero. It is within our genre of horror, but mixes in action and drama into the film, which varies the data which we recieve. the gender gap between male and female is similar to Split, having a 65% male audience. The most prominent class to go and see this movie is yet again the lower middle class. This can show that the lower middle class like horrors most, and again can accommodate for this. All of these data sets shows that I need to put this under a lot of consideration when creating the finished product as it is close to my film idea. 

 This is the film details for a film called Resident Evil 6. It is within the horror genre but also mixes in action and Sci-Fi. the gender gap between male and female is larger with a 72% male audience. The most prominent class to go and see this movie is still the lower middle class. I will hold these results into consideration, but as I am not filming in the action or sci-fi genre - it will not be overly useful to me.

The age group data shown in all four of the data sets gives me a clear indication that I will be catering towards People of the age of 15-24, I will be mainly aiming at the lower middle class so some lower middle class representation will help the film sell. It is also ovbious that the male audience is slightly higher then the female audience - allowing me to accurately know who my audience is. To describe the average person from the target audience would to be as follows: "Compassionate, unflappabe, and geeky" but "miserable, neurotic, and boorish" - with the general interests being "religion and spirituality".